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Industry

Tech

Marketing

Data & analytics, SEO, paid media

Creative

Ad design, UX/UI, animation, web development

Client

Client

Advanco has been a global leader in product serialization for over four decades. With a focus on the pharma serialization, its ARC platform provide end-to-end solutions for supply chains and track and trace, helping businesses improve efficiency, boost production, solve compliance challenges and prevent counterfeiting.
Advanco has been a global leader in product serialization for over four decades. With a focus on the pharma serialization, its ARC platform provide end-to-end solutions for supply chains and track and trace, helping businesses improve efficiency, boost production, solve compliance challenges and prevent counterfeiting.

Brief

Brief

Advanco’s main focus was to grow their online visibility while creating a website that better reflected their industry-leading status. 
Advanco’s main focus was to grow their online visibility while creating a website that better reflected their industry-leading status. 

Response

Response

Working closely alongside the advanco team, we conducted a series of workshops to clearly identify their customer personas and USPs. Using this research, we designed and developed a website that would establish advanco as the go-to specialist for pharmaceutical serialization. SEO and PPC campaigns were activated to coincide with the website launch and ensure advanco was visible to anyone searching for its services while display and video campaigns were implemented to retarget key user types and build brand equity.
Working closely alongside the advanco team, we conducted a series of workshops to clearly identify their customer personas and USPs. Using this research, we designed and developed a website that would establish advanco as the go-to specialist for pharmaceutical serialization. SEO and PPC campaigns were activated to coincide with the website launch and ensure advanco was visible to anyone searching for its services while display and video campaigns were implemented to retarget key user types and build brand equity.

Successes

Search visibility
1,617% increase in search visibility
search traffic
79% increase in search traffic
Retargeting
£1.16 CPM across retargeting activity

Next

Unify

Tech

Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.