menu

Industry

Food & Drink

Marketing

CRO, data & analytics, paid media, SEO

Creative

Campaign design, UI, web development

Client

Client

Cafédirect is one of the UK’s most successful coffee brands. Cafédirect are proud to be the UK’s first and largest Fairtrade hot drinks brand, and Certified B Corporation. Improving lives all over the world.
Cafédirect is one of the UK’s most successful coffee brands. Cafédirect are proud to be the UK’s first and largest Fairtrade hot drinks brand, and Certified B Corporation. Improving lives all over the world.

Brief

Brief

Their gourmet coffee subscription service, Handpicked, is a popular gifting idea which sees a large uplift in sales during the Christmas period. They approached us to help maximise sales during this period in an increasingly competitive market.
Their gourmet coffee subscription service, Handpicked, is a popular gifting idea which sees a large uplift in sales during the Christmas period. They approached us to help maximise sales during this period in an increasingly competitive market.

Response

Response

Working closely with the Cafédirect brand team, we explored and identified the needs and behaviours of their target audience. This research helped guide the key messaging, creative formats and targeting opportunities for the campaign. Social media, paid search and display advertising were used to drive subscriptions in addition to greater awareness of the Cafédirect brand. Retargeting, lookalike audiences and browser behaviour ensured maximum return on ad spend.
Working closely with the Cafédirect brand team, we explored and identified the needs and behaviours of their target audience. This research helped guide the key messaging, creative formats and targeting opportunities for the campaign. Social media, paid search and display advertising were used to drive subscriptions in addition to greater awareness of the Cafédirect brand. Retargeting, lookalike audiences and browser behaviour ensured maximum return on ad spend.

Results

Results

Building on Cafédirect’s strong brand equity, we were able to deliver a campaign that performed well above industry benchmarks and surpassed expectations.
Building on Cafédirect’s strong brand equity, we were able to deliver a campaign that performed well above industry benchmarks and surpassed expectations.

Success

Ad impression
4.5million
ad impressions
Ad click through rates
9.45% click
through rate
Funnel conversion rate
74.4% funnel
conversion rate
Quote

The engagement and conversion metrics of Complete Digital’s paid media campaign were well above industry benchmarks and we were very happy with the outcome. They're quick to respond and clearly care about what they do.

Lorraine Kelleher
Marketing Controller, Cafédirect

Next

Momentum

Travel

Momentum are a unique ski travel specialist dealing with both high-end bespoke events and short independent breaks. We were employed to build them a brand new website, refresh their brand and marketing work.