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Industry

Finance

Marketing

CRO, data & analytics, paid media, SEO

Creative

Ad design, UX/UI, video, animation, web development

Client

Client

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses.
For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses.

Brief

Brief

In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.
In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.

Response 

Response 

We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their business customers. Keyword research, competitor analysis and analytics data were used to establish the best market opportunity and channel strategy.
The paid search activity was rebuilt in a more sophisticated way, allowing us to limit wastage and reduce the average cost-per-conversion. Conversion-focused landing pages were designed and deployed to further improve the efficiency of the activity and maximise the return on ad spend. Top of funnel content was created to help drive brand awareness and engagement with the UK SME target audience.
Ask the Industry
Ad campaign

We created a campaign to boost Hitachi's profile whilst giving a voice to a range of businesses small and large. These videos were informal interviews with businesses about the challenges they have faced and funding.

Results

Results

The multi-channel approach has scaled considerably and continues to drive excellent results for our partner Hitachi Capital Business Finance.
The multi-channel approach has scaled considerably and continues to drive excellent results for our partner Hitachi Capital Business Finance.

Success

Conversion rate
35% increased
conversion rate
Landing page views
310% increased
page views
Quote completion
420%
Increased quote completions
Quote

The team are a pleasure to work
with; they are practical, creative
and always fully engaged in
understanding our needs to
provide a flexible and
responsive service.

Steve Lowe
Marketing Partner

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