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Industry

Travel

Marketing

CRO, paid media

Design

Web design, campaign design, animation, web development

Client

Client

Momentum Ski are a renowned tour operator specialising in bespoke ski holidays and events, offering year-round trips to the Alps and beyond. Founded in 1996, Momentum have built an enviable reputation for creating exceptional Alpine experiences for groups of all sizes and budgets.
Momentum Ski are a renowned tour operator specialising in bespoke ski holidays and events, offering year-round trips to the Alps and beyond. Founded in 1996, Momentum have built an enviable reputation for creating exceptional Alpine experiences for groups of all sizes and budgets.

Brief

Brief

Complete Digital were approached to create a new website and multi-channel online marketing campaign that would deliver a significant uplift in enquiries and bookings while helping the brand stand out in a crowded marketplace.
Complete Digital were approached to create a new website and multi-channel online marketing campaign that would deliver a significant uplift in enquiries and bookings while helping the brand stand out in a crowded marketplace.
Momentum Ski

Response

Response

With such a memorable experience on offer, we ensured that the website worked as hard as possible to sell their product while providing a satisfying user experience. Care was taken to prioritise the booking journey and ensure that website visitors could enquire as seamlessly as possible. For the paid media campaign, we ran a pilot across all platforms to quickly establish the top performing demographics, keywords and creatives. After this ‘test-and-learn’ phase, we honed in on the channels that were delivering the best ROI in terms of qualified enquiries and scaled accordingly.
With such a memorable experience on offer, we ensured that the website worked as hard as possible to sell their product while providing a satisfying user experience. Care was taken to prioritise the booking journey and ensure that website visitors could enquire as seamlessly as possible. For the paid media campaign, we ran a pilot across all platforms to quickly establish the top performing demographics, keywords and creatives. After this ‘test-and-learn’ phase, we honed in on the channels that were delivering the best ROI in terms of qualified enquiries and scaled accordingly.

Success

website enquiries
150% increase
in website enquiries
website conversion rate
301% increase in website
conversion rate
cost-per-lead
70% reduction
cost-per-lead

Next

Parabellum

Finance

Parabellum Investments is a family office operating as a global private equity firm. Founded by Rami Cassis, they acquire companies operating in enterprise software, business & IT services and mining & energy. These can be located anywhere in the world. The company wanted to enhance their brand and reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected their unique credentials and entrepreneurial approach.