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Industry

Finance

Marketing

Data & analysis, paid media, SEO

Creative

Ad design, UX/UI, animation, web development

Client

Client

Parabellum Investments is a family office operating as a global private equity firm. They acquire companies operating in enterprise software, business & IT services and mining & energy. These can be located anywhere in the world.
Parabellum Investments is a family office operating as a global private equity firm. They acquire companies operating in enterprise software, business & IT services and mining & energy. These can be located anywhere in the world.

Brief

Brief

Parabellum Investments operate very differently to many of their Private Equity counterparts. Led by it’s founder Rami Cassis, Parabellum Investments is a highly operational investor deploying its own funds to acquire controlling stakes in operating companies. The company wanted to enhance their brand tand reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected their unique credentials and entrepreneurial approach.
Parabellum Investments operate very differently to many of their Private Equity counterparts. Led by it’s founder Rami Cassis, Parabellum Investments is a highly operational investor deploying its own funds to acquire controlling stakes in operating companies. The company wanted to enhance their brand tand reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected their unique credentials and entrepreneurial approach.
Parabellum Website

Response

Response

We worked with Parabellum to create a new brand position, visual assets, marketing collateral and a new website. The new brand identity was employed across all customer touch points.
We worked with Parabellum to create a new brand position, visual assets, marketing collateral and a new website. The new brand identity was employed across all customer touch points.

Success

Search visibility
141% increase in search visibility
Search traffic
40% increase in search traffic

Next

Hitachi

Finance

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.