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Industry

Tech

Marketing

Data & analytics, digital strategy, paid media

Creative

Animation, copywriting, ad design, video, web development

Client 

Client 

Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify are present in over 60 countries and employed by companies ranging in size from 5 to 500,000+ employees.
Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify are present in over 60 countries and employed by companies ranging in size from 5 to 500,000+ employees.

Brief

Brief

Operating within an increasingly competitive and fast-changing landscape, Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.
Operating within an increasingly competitive and fast-changing landscape, Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.

Response 

Response 

The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area. A variety of topics were covered in range of media types including video, animation, roundtables with industry experts, an interactive ‘BuzzFeed’ style quiz, blog articles, whitepapers and guides. All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email. The campaign was run in the US and UK across all platforms to increase awareness of the Unify brand amongst the target demographic. As well as creating top-funnel awareness, the campaign generated a high volume of leads through the exchange of a collaboration guide which was promoted through paid social channels.
The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area. A variety of topics were covered in range of media types including video, animation, roundtables with industry experts, an interactive ‘BuzzFeed’ style quiz, blog articles, whitepapers and guides. All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email. The campaign was run in the US and UK across all platforms to increase awareness of the Unify brand amongst the target demographic. As well as creating top-funnel awareness, the campaign generated a high volume of leads through the exchange of a collaboration guide which was promoted through paid social channels.

Results

Results

The campaign performed well above industry standards across all channels and generated a high volume of qualified leads from both the US and UK target markets. 
The campaign performed well above industry standards across all channels and generated a high volume of qualified leads from both the US and UK target markets. 

Successes

Video views
100K+
Video views
Website visits
15K+
Website visits
Content interactions
3K+
Content interactions

Next

Fit4Health

Insurance

Fit 4 Health is a regulated health insurance broker that helps people save money on their policies while earning great rewards such as smartwatches and fitness trackers. We were approached to create the brand, website and multi-channel online marketing campaign from scratch and fulfil their key objective and generate a highly profitable cost-per-lead.