Launching a new health insurance brand to market with a successful cross-channel strategy

Client
Better Health Insurance Advice
Sector
Health Insurance
Services we offered
Creative & design  CRO  Data & analytics  Paid media  SEO  Websites & development  

The challenge

Better Health Insurance Advice are a regulated health insurance broker based in Bournemouth. As a specialist broker, they offer free advice and a review of your existing health insurance policy. They work with the four leading health insurers who together represent 90% of the UK health insurance market.

We partnered with BHIA to help launch their completely new brand offering to the health insurance market. As a completely new brand, all content, assets and materials had to be created from scratch and a strategy to drive sales and growth had to be defined and implemented.

The solution

Working closely with the Better Health Insurance Advice team, we established the needs and requirements of health insurance customers. This research helped to inform the design and build of a new website, articles and guides, and a multi-channel digital marketing campaign.

Result

Working in partnership with the Better Health Insurance Advice team, a huge amount was achieved in the first three months, both in terms of lead generation and brand perception.

248%

Increase in traffic

170%

Increase in leads

22%

Reduction in cost per lead

We partnered with Complete to launch a new brand to market. The website has been a great success and the cross-channel marketing activity has been having a positive impact upon the growth of the business.

Mandy Wash
Head of Marketing, Better Health Insurance Advice