Erna Low are a leading tour operator providing superb accommodation, holidays and short breaks to the best skiing resorts in the French Alps.
In recent years, online booking processes and new technology have affected the travel industry more than almost any other sector. Booking engines, aggregators and review sites have transformed the landscape for travel businesses.
As a pioneer of ski travel, Erna Low experienced a sharp increase in competition from global tech giants as well as a wide variety of new independent operators. Their key challenge was to improve their visibility in Google while maintaining their reputation as a market leader in customer service.
The Erna Low website contains a wealth of location information and useful advice for skiers which presented a great opportunity for search engine optimisation. Our strategy was to ensure that this content became more visible by fixing key technical issues, applying a more informed keyword strategy and building quality backlinks.
As the site had grown organically over a number of years, it had developed a backlog of technical issues that were impacting search visibility and user experience. We worked with the team at Erna Low to address these challenges, ensuring the site ran and performed better.
Keyword research was used to identify the most-searched-for queries in regard to Erna Low’s accommodation portfolio. Every landing page on the site was then fully optimised to better reflect these searches and ensure maximum visibility.
We initiated a backlink strategy to reclaim the value of existing links which had become broken in addition to the creation of new high-quality links from authoritative websites.
Working closely with the team at Erna Low, we were able to establish a number of quick wins in addition to a long-term strategy that drove increased visibility and audience growth.
Increase in organic search visibility
Increase in page 1 visibility
Ranking places up on average