Helping a leading tour operator grow their search engine visibility by 74%

Erna Low
Services we offered
Creative & design  CRO  Data & analytics  Paid media  SEO  

The challenge

Erna Low are a leading tour operator providing superb accommodation, holidays and short breaks to the best skiing resorts in the French Alps.

In recent years, online booking processes and new technology have affected the travel industry more than almost any other sector. Booking engines, aggregators and review sites have transformed the landscape for travel businesses.

As a pioneer of ski travel, Erna Low experienced a sharp increase in competition from global tech giants as well as a wide variety of new independent operators. Their key challenge was to improve their visibility in Google while maintaining their reputation as a market leader in customer service.

The solution

The Erna Low website contains a wealth of location information and useful advice for skiers which presented a great opportunity for search engine optimisation. Our strategy was to ensure that this content became more visible by fixing key technical issues, applying a more informed keyword strategy and building quality backlinks.

The Result

Working closely with the team at Erna Low, we were able to establish a number of quick wins in addition to a long-term strategy that drove increased visibility and audience growth.


Increase in organic search visibility


Increase in page 1 visibility


Ranking places up on average

As well as improving our keyword rankings, we were impressed with Complete's proactivity in coming to us with ways to improve the overall user experience of our website. They have completely understood what our company needs.

Jane Bolton
Managing Director, Erna Low