Helping an established finance brand explore new online channels to generate growth

Client
Hitachi Capital Business Finance
Sector
Finance
Services we offered
Content creation  Creative & design  CRO  Data & analytics  Paid media  SEO  Websites & development  

The challenge

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.

The marketing team at Hitachi Capital Business Finance initially approached us for help optimising their pay-per-click advertising due to the competitive and challenging nature of their sector.

The solution

We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their business customers.

Results

Over the last year, this multi-channel approach has scaled considerably and continues to drive excellent results for our partner Hitachi Capital Business Finance.

35%

Increased conversion rate

310%

Increased pageviews

420%

Increased quote completions

We have worked with the team at Complete Digital for over a year, initially with Paid Media and SEO. After initial success, we expanded our brief to cover a much wider range of content marketing activity.

The team are a pleasure to work with; they are practical, creative and always fully engaged in understanding our needs to provide a flexible and responsive service.

Complete Digital have proven they can apply their expertise in a bespoke manner in order to achieve results we require.

Steve Lowe
Digital and Content Marketing Partner, Hitachi Capital