For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.
The marketing team at Hitachi Capital Business Finance initially approached us for help optimising their pay-per-click advertising due to the competitive and challenging nature of their sector.
We conducted a series of workshops with key stakeholders in the Hitachi Capital Business Finance team in order to better understand the landscape in which they operate and the specific needs of their business customers.
We used keyword research, analytics data and a variety of digital tools to establish the best market opportunity and channel strategy.
We completely rebuilt the paid search campaign in a more sophisticated way, allowing us to limit wastage and reduce the average cost-per-conversion. A series of conversion-focused landing pages were designed and deployed to further improve the efficiency of the campaign and maximise the return on ad spend.
The data gathered from the PPC activity helped inform a variety of other marketing channels such as display advertising, social media and SEO. By using heatmapping tools and other UX software, we were able to refine and improve specific modules on the individual landing pages. Several of these modules and features were then reproduced within the group site in order to maximise performance across all platforms.
Over the last year, this multi-channel approach has scaled considerably and continues to drive excellent results for our partner Hitachi Capital Business Finance.
Increased conversion rate
Increased quote completions
We have worked with the team at Complete Digital for over a year, initially with Paid Media and SEO. After initial success, we expanded our brief to cover a much wider range of content marketing activity.
The team are a pleasure to work with; they are practical, creative and always fully engaged in understanding our needs to provide a flexible and responsive service.
Complete Digital have proven they can apply their expertise in a bespoke manner in order to achieve results we require.