Helping a leading beauty brand increase search traffic by 166%

Client
Eylure (PDC Brands)
Sector
Beauty
Services we offered
Creative & design  CRO  Data & analytics  SEO  

The challenge

Eylure, part of PDC Brands, is a market leader in beauty, providing false eyelashes, brow products and other quality beauty accessories.

Their website had grown in size and complexity over a number of years and had lost ground to new competitors in terms of search engine visibility. Eylure also wanted to increase the number of sales the site generated and improve their checkout process and site structure.

The solution

We analysed the site to identify the key issues affecting search engine performance. These findings were used to implement an SEO strategy that would increase visibility for Eylure’s branded and non-branded keywords. The checkout process and website user journey was reviewed from a customer perspective in order identify pain points and make conversion recommendations.

Results

Working closely with Eylure’s ecommerce and brand team, we were able to successfully increase search engine visibility, user engagement and product sales.

166%

Increase in organic search traffic

63%

Increase in transactions from organic search

50%

Increase in page 1 visibility

Although Complete Digital are a small outfit, upon trialling them this is actually such a strong point, briefs are tight and to the point and the team are fully focused on the project in hand.

Adam Lewis
Web & Ecommerce Manager, PDC Brands