Driving online engagement for a world leader in digital transformation

Client
Unify
Sector
Digital Technology
Services we offered
Animation  Copywriting  Creative & design  Data & analytics  Digital strategy  Paid media  Video  Websites & development  

The challenge

Unify is the Atos brand for Communications and Collaboration. Used by 33% of the Fortune Global 500, they are one of the world’s leading communications software and services brands. Unify are present in over 60 countries and are used by companies ranging in size from 5 to 500,000+ employees.

Operating within an increasingly competitive and fast-changing landscape, Unify wanted to create greater awareness of what they do and a more aspirational position for the brand.

The solution

The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area.

A variety of topics were covered in range of media types including video, animation, roundtables with industry experts, an interactive ‘BuzzFeed’ style quiz, blog articles, whitepapers and guides. All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email.

Results

Working closely with the team at Unify, we were able to deliver an efficient campaign that performed well above industry benchmarks and generated a high level of brand awareness and business growth.

100K

Video views

15K

Website visits

3K

Content interaction

We have been really impressed with the knowledge of the team at Complete Digital. With their help, we have recently delivered an international lead-generation campaign that exceeded all expectations.

Rebecca Ellis
UKI Marketing Manager, Unify